How do you create a strong SEO presence on your website?

Whether you already have a Coaching website that you’re looking to improve or you’re just creating one, there’s no doubt you would have heard the term SEO.

SEO stands for Search Engine Optimisation. The most basic explanation is this is the stuff that 1) gets you listed on Search Engine search results and 2) helps users to find relevant information easily. This is why it’s important to implement good SEO practices on your website.

There are so many areas to consider for SEO and it is a long-term and complex process which will need constant reviewing. But here are my top 5 tips for creating a strong SEO presence for your coaching website.

Make sure your website structure is clear and intuitive

Keep your user in mind when creating your website. It should be easy for the user to come to your website, navigate and find the information they are looking for quickly – some experts suggest a 3 click rule as a maximum.

If all pages, including subpages, are structed well, these will be easily found and indexed by Search Engine crawlers.

Remember the importance of URLs

Not only are URLs going to help you direct users to certain pages, but the URLs are important factors when pages are indexed by Search Engine crawlers. Firstly, make sure URLs are short and clear. But more importantly, make sure you’re using hyphens (-) instead of underscores (_) to separate words. When underscores are used, Google in particular will read it as one single word e.g. Doset_Health_And_Wellness_Coach will read as ‘Dorsethealthandwellnesscoach’. Difficult to read and could potentially affect your ranking.

Use ALT text for images

Search Engines can’t read images, they read what is know as ALT text instead. Making sure the ALT text represents what is in the image will help crawlers better understand what it represents. This is also important when making your website accessible.

If there is text around the image, make sure you’re putting keywords there and make it bolded. This tells the crawlers that this part is particularly important for users. For example, if you have a picture of you coaching a team, your ALT text could read “Dorset Coach training HR team on employee engagement”. Then the writing that sits along the image could read “Employee Engagement Training”.

Use keywords

When creating a keyword strategy, don’t just use the keywords you want to be found for. Keywords should be what users are currently typing in to Search Engines when they’re looking for websites like yours.

Google Keyword Planner is a free tool that might help you find those keywords. You’ll be looking for popular keywords with low competition.

Content is key

Search Engines like for websites to be updated regularly. It shows them that a website is still active and therefore they’ll keep sending the crawlers back.

Make sure that content is high quality. Make sure you’re spelling and grammar is faultless, and that the information is unique and valuable.

If you need help with your website SEO feel free to email me at emma@theumbrellatree.co.uk.